How to write a perfect job offer?

What is a job offer?

Una Job offer It's a advertisement describing an available job position in a company, aimed at attracting qualified candidates to fill the vacancy.

Imagine the offer as a showcase where you present your business and position in attractive and clear terms, in order to capture the attention of the best talent.

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Key elements of a job offer

• Position name: To easily identify the role.
• Description of tasks: Brief explanation of the main responsibilities.
• Requirements: Skills, experience and necessary training.
• Benefits: Salary, incentives, schedule and other attractive aspects.
• Enrollment process: Clear instructions on how to apply.

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What is the difference between an offer of employment and a letter of employment?

Job offer

It's the Announcement where the vacancy is submitted. It is aimed at potential employees and serves to attract applicants.

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Letter of employment (or letter of offer)

It's a formal document that a company sends to a selected candidate confirming your hiring under specific conditions.

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Important Legal Aspects

• An employment offer is not binding, while a letter of employment can be binding if both parties accept its terms.
• If you have questions about signing an offer letter, make sure the conditions are clear and in writing.

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Keys to making an effective job offer

1. Describe your company

Candidates value working in companies that align with their interests. Remember to mention:

• Your mission, vision and values.
• History and outstanding achievements.
• Intangible benefits, such as the work environment or the possibility of professional growth.

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2. Define the position clearly

The title of the position must be clear and understandable. For example:

• Correct: “Junior Sales Consultant”.
• Incorrect: “Sales Ninja”.

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Include a brief description that explains:

• What the candidate will do: Main tasks.
• How it will: Resources or tools at your disposal.
• Why it's important: Impact of the role in the company.

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3. Describe the ideal candidate

Make a list of desired qualities and abilities.

EXAMPLE: “We are looking for an organized person with communication skills and experience in customer service.”

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4. Specify the requirements

Includes necessary training, experience and certifications. Be clear to avoid candidates who don't meet the profile.

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5. Talk about the benefits

Highlight the attractions of working in your company:

• Competitive salary.
• Incentives or bonds.
• Training opportunities and growth.

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Job offer model and example

Practical example

Position: Customer Care Representative

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Job Description:

We are looking for a customer care representative to be part of our dynamic and growing team. The person will be responsible for managing customer inquiries and offering effective solutions.

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Requirements:

• Minimum experience of 2 years in customer service.
• Clear and effective communication skills.
• Training in administration or related areas.

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Benefits:

• Salary: €20,000 - €25,000 per year.
• Quarterly performance bonuses.
• Continuing education program.

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Enrollment process:

Send your CV and cover letter to empleos@tuempresa.com before January 31, 2025.

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Where and how to post an employment offer

Publishing in the right places can make a difference in the quality of applicants. Here's how to:

1. Online platforms

• Generalists: InfoJobs, LinkedIn or Indeed; among many others.
• Specialized: Industry-specific portals (example: Technoempleo for IT).

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2. Social networks

Take advantage of visibility on Instagram, LinkedIn and Facebook to reach different profiles.

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3. Your company's website

Create a “Work with Us” section to attract candidates who already know your brand.

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4. Traditional methods

• Posters at local offices.
• Word of mouth for direct recommendations.