How to write a perfect job offer?

To attract the best candidates, you need to work on a good job offer that attracts the type of employees you are looking for. But how to create a job offer? And more importantly, how to write an effective job offer?

In this article, you will find the keys to start creating job offers so that the selection processes of your company are much faster and effective. For this, the first thing is to know what a job offer is and what is essential that a job offer should include.

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What is a job offer?

A job offer is something you should imagine as a television ad, a creative and appealing space where the characteristics of something are exposed with the objective that the target audience feels addressed.

A job offer should explain what position is being offered, what candidates can expect from that job if hired, what requirements are necessary to apply and how they can request to be part of the selection process of your company.

Some websites where you can post your job offer are a great help when deciding what to include in it since the platforms propose the fields that you must fill.

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Job offer vs job description

Job descriptions are the list of tasks and responsibilities of a company's staff. They serve so that employees know what their tasks are and so that employers can monitor that their workers are carrying out all the services planned.

However, job offers are not intended for employees but for future employees and, therefore, for candidates. But using a job description can help you start defining a job offer.

Job offers, however, include much more additional information such as what your company does, what its mission, vision, and values are, the basic requirements needed for the candidate to work in your company. Also the salary, the benefits that they will obtain by being part of your team, and other reasons that may make them want to work in your company.

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The importance of a good job offer

It is important that the job offer is well written because it will be the main reason for the success of the candidate selection process. Saving time is one of the keys, and if the job offer contains all the necessary information, you will not receive unnecessary emails asking about information that you have not included.

Furthermore, if the job offer looks serious, complete, and clear, it will make candidates strive to submit their resumes in the same way, providing maximum information about themselves and highlighting their strengths to be preselected. If the offer looks poorly presented, you will attract employees of the same style.

Ensuring that there are no surprises is another key to a good job offer. Candidates should know what they will be doing, what the objectives are, and what responsibilities they will have when starting to work in the company, thus avoiding discontent and, worse, starting another selection process.

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How to write a job offer step by step?

To write a perfect job offer, it is useful to use a template; job offer templates facilitate the process and allow you to ensure that you are writing a successful job offer.

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The company

Describing the company is important so that candidates can decide if they agree with it or not. For example, there are people who prefer to work only in SMEs or in companies that are environmentally conscious.

It is important to define the mission, vision, and values of your company so that future employees know what they are working for, with what objectives, and under what values they do it. Although it may seem unimportant, these will condition their duration in the business.

Currently, people want to feel fulfilled; salary is important, but feeling that they are doing their job well and doing it for a reason will make them satisfied every day at the end of their workday.

For this reason, it is important that candidates know the history of your company, why it was founded, what drives it today, why your workers are satisfied with your work, what benefits the company provides them, how they can develop their skills in the.

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Job Position: Name and description

Choose a simple name for the position to be filled and make sure you clearly describe what you are looking for. In a few words, you can define the job, ideally in two or three lines.

Consider who the offer is aimed at, how much time that person will dedicate to the tasks you want to assign, what goals you will set, who will help them do their job, why you are looking for them, and what you expect them to contribute to the company.‍

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Describe the perfect candidate

At this point, we recommend that you write a list of how you want the new employee of your company to be; here is an example:

“We value the ability to establish a good relationship with our customers, as well as to communicate clearly and kindly with them. They are the backbone of the company, and for us, employees taking care of customers is essential. Additionally, it is a role that requires patience and the ability to deal with the same type of work for a long period of time, so if you are a consistent person who generates trust and enjoys working indoors, you will be the ideal worker.”

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Tasks to be performed

Both long-term projects and small daily tasks should be specified in the job offer, so first, you must be clear about what the future employees will do and then document it.

Asking yourself what the short-term and long-term goals are can help, as well as knowing the timing of each project to assign it or not, or if their availability will also be outside of working hours or if they will only work during the established hours.

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Academic requirements

Describe the necessary experience to join your team, as well as the specific training they must have, or you will receive many candidates who are not useful for the tasks you want them to perform.

Experience is not just the number of years they have worked, but if they have experience in leading a team of five people in, for example, the electrical installation of a building. If they have experience in handling certain machinery or if they have a certificate that proves it.

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Extra information

Extra information can help you show virtues of your company that you have not been able to include in other sections. For example, if you offer training, you can add it; this is always positive, as everyone is attracted to further training.

On the other hand, you can also add information that does not necessarily have to be a virtue and that is simply routine. Some companies check the criminal records of candidates before their recruitment; if you do this, it is important that they know.

And don't forget to provide candidates with the necessary information to apply for the job offer; if you want them to apply via email, you will have to include it in the offer and detail what they should send, whether just a CV, a cover letter, or any certificates.

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Where to promote your job offer

LinkedIn, Instagram, or Facebook. Or external social networks specialized in job offers such as InfoJobs, Job Today, or Xerlok.

On the other hand, "word of mouth" or posters can also be of great help, but the offer will be different depending on where it will be published; a post for Instagram is not the same as a poster that will be placed at the door of your offices.

If you want to get job offer templates, find examples to post on different platforms, and dive deep into the world of job offers, do not hesitate to consult our guide 'Hiring staff? The guide to not make mistakes'.