Personal branding: Key to success in the digital age
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Personal brand: Coral's Barbershop
Personal branding has become a fundamental pillar for success in today's business world. In an increasingly competitive and digital market, the ability to stand out and connect personally with your audience can be the difference between success and stagnation.
In our podcast Negocios en Acción, Coral and Aitor, founders of Coral's Barbershop, shared valuable knowledge about how building a strong personal brand has been crucial to the growth and recognition of their barbershop.
“Working on the personal brand, the guys are for you, not for the business” - Coral
Personal branding is like the heart of your business, giving you a unique and authentic identity that resonates with your customers. It's a reflection of your values, your style and your passion, and it's what makes people look for you and not just your company.
When you build a strong personal brand, you're not just promoting a business, but you're creating an emotional connection with your audience. As Coral mentions, “working on the personal brand, the guys come for you, not for the business,” underlining how a strong personal brand can attract customers looking for an authentic connection.
“TikTok is more trending than Instagram” - Coral
In the digital age, it's essential to keep abreast of the latest trends to keep your personal brand relevant. Coral has observed that “TikTok is more trending than Instagram,” highlighting how adapting to emerging platforms can expand your reach and attract a wider audience.
A viral video or a creative social media campaign can catapult your personal brand to new heights. Adapting to digital trends not only expands your visibility, but also positions you as a leader in your industry.
“We had 600 followers on TikTok and now we have 15/16k” - Coral
The growth of followers is a testament to the positive impact of working on your personal brand. Coral shared, “we had 600 followers on TikTok and now we have 15/16k,” Showing how an effective personal brand strategy can generate exponential growth and strengthen the online presence.
Success on social networks is not a stroke of luck, but rather the result of a consistent and well-executed strategy. The key is persistence and daily dedication to maintain and grow your online presence.
“Having 100.000 views in a 3-minute video is very heavy” - Coral
The impact of a well-managed personal brand is reflected in the public's response. “To have 100k views in a 3-minute video is very heavy,” Coral highlights, highlighting how an effective digital presence can generate a large amount of interactions and attention.
This type of response demonstrates the power of a well-developed personal brand and the value of creating relevant and engaging content for your audience.
“Success is not a stroke of luck, it's a beating of perseverance” - Aitor
Success in building a personal brand doesn't come overnight. As Aitor mentions, “success is not a stroke of luck, it's a beating of perseverance,” highlighting the importance of perseverance and continuous effort in managing your brand.
Every post, every interaction and every strategy contributes to the growth and consolidation of your personal brand. Constancy and daily effort are the real drivers behind long-term success.
Personal branding challenges
1. Constancy on social media
“TikTok are more trending than Instagram,” Coral explained, stressing the importance of adapting to current platforms and trends. Maintaining a consistent presence on social media can be a significant challenge.
Each platform has its own pace and its own unwritten rules., which means that what works in one may not work in another. TikTok, for example, is characterized by the rapid evolution of trends and the need to constantly create fresh and relevant content.
This requires not only creativity and agility, but also a deep understanding of the audience and emerging trends. Consistency in publishing and interacting with followers are crucial to maintain interest and visibility.
2. Increase in followers
“We had 600 followers on TikTok and now we have 15/16k,” which shows that growth in social networks requires strategy and dedication. Increasing the number of followers is not simply a matter of luck; it is the result of meticulous and strategic work. It involves understanding what type of content resonates with your audience, when is the best time to publish and how to effectively engage with followers.
In addition, it is essential to continuously analyse the performance metrics to adjust strategies based on what works and what doesn't. Organic growth is a slow process and requires patience, but it can also be very rewarding in the long term.
3. Content impact
“Having 100 views in a 3-minute video is very heavy,” a sign that engaging and relevant content can make a big impact. Creating content that captures the audience's attention is an art and a science. It's not just about producing videos or posts, but about creating stories that connect emotionally with people.
The competition is fierce, and to highlight, it is necessary to be authentic, innovative and, above all, relevant. High-impact content not only attracts views, but it also encourages interaction and commitment, which can translate into greater loyalty and audience growth.
We invite you to learn more about how to create a successful Instagram account.
Success stories: Coral's Barbershop
During our conversation at Negocios en Acción, Coral and Aitor emphasized the importance of personal branding in your barbershop. Although Coral began managing only social networks, his vision of creating a personal brand has transformed your business.
Lessons from Coral's Barbershop
1. Personal brand value
Coral said, “I worked only on what are the social networks of the barbershop and I realized that I have to work on my personal brand,” stressing the need to build one's own reputation. Personal branding not only expands the reach of the business, but it also allows customers to connect on a more personal and meaningful level.
When building a Strong personal brand, Coral has been able to stand out in a competitive market, attracting not only clients, but also professional opportunities such as collaborations and formations.
2. Enjoy the process
Aitor pointed out, “Coral is really enjoying elevating her personal brand,” stressing the importance of find satisfaction in personal and professional development. Enjoying the process is critical to maintaining the motivation and energy needed to overcome challenges.
This positive attitude not only makes the trip more enjoyable, but it is also reflected in the content and interactions with followers, creating a more genuine and authentic connection.
3. Adaptability and trends
Coral commented on the relevance of platforms such as TikTok for growth, showing how adapting to trends can be beneficial. The ability to adapt quickly to new platforms and trends is crucial in the dynamic digital world.
Coral has demonstrated that keep up to date with trends and be flexible in strategy can lead to significant growth. This includes experimenting with different types of content, formats and approaches to see what resonates best with the audience.
4. Constancy and perseverance
“Success isn't a stroke of luck, it's a beating of perseverance,” a reminder that continuous dedication is key to achieve objectives. La perseverance and perseverance are essential ingredients for long-term success. Coral has demonstrated that, although the road can be arduous and full of obstacles, determination and sustained effort are rewarded. This lesson is especially valuable for those who are building their personal brand and may face moments of discouragement or doubt.
How to promote personal branding
To take full advantage of the benefits of personal branding, it's important to implement strategies that promote authenticity and connection with the audience. Some recommendations include:
- Encourage authenticity: Create an authentic and genuine image that resonates with the audience. Honesty and transparency are essential to building a strong personal brand.
- Clearly define objectives: Ensure that every action and content is aligned with personal and professional objectives. This helps maintain consistency and clarity in communication.
- Establish a presence on relevant platforms: Identify the most suitable platforms for the target audience and focus on them. This can include social networks, blogs, or collaborations.
- Recognize and celebrate achievements: Celebrating successes and recognizing milestones achieved is crucial to maintaining motivation and continuous growth.
- Promote interaction and engagement: Encourage participation and dialogue with the audience. Active interaction helps build a loyal and committed community.
Conclusion
Personal branding is a vital component for the success of any professional. As they taught us Coral and Aitor from Coral's Barbershop, working on one's own personal brand, maintaining clear and open authenticity, and encouraging perseverance and perseverance are essential elements for building a strong and effective personal brand.
By implementing strategies that promote authenticity and connection with the audience, any professional can achieve higher levels of success and satisfaction, both for themselves and for their customers.
For more information on the importance of personal branding and how to develop it, we invite you to watch our podcast Negocios en Acción.
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