Examples of thank you messages for your customers
Sending thank you notes to clients is a step that is often overlooked in the product or service sales cycle.
Very often, companies invest their resources and energy in finding new potential clients, ignoring loyal customers. This is a great opportunity that is completely wasted by companies, as one of the best things a business owner can do is show gratitude for their customers' purchases in order to gain some loyalty, which can be very beneficial in the future.
That is to say, we should not only consider those sales that can provide immediate income, but we should also think about those that can generate revenue in the future. Showing gratitude to a customer for their purchase is a good way to gain purchase loyalty.
Why are thank you messages important?
Sending thank you notes is one of the most cost-effective ways to build customer loyalty. For example, sending chocolates to all customers is not always possible (or profitable), but a simple and sincere thank you note is one of the easiest, most economical, and effective ways to express gratitude and build stronger relationships with customers.
Thank you messages show customers that you care. You communicate to your customers that you are more than just a faceless company and that they are more than just a number; they are a valuable customer. Thanking a customer for their purchase shows respect for your customers and for your work. It should be noted that thank you messages are especially impactful in times of crisis, as they allow customers to understand how significant it is that they chose to support your business.
Thank you notes translate into more sales. If customers feel appreciated, they will recommend your company to friends and family; they will also be more likely to make another purchase.
Furthermore, thank you messages are versatile and allow you to "promote" your business in many subtle ways. For example, you can send a letter to a new customer to show your appreciation for their support and casually mention that you have other service packages that may interest them. You can even incorporate thank you notes in the same package that the customer has purchased or in an invoice.
It is also important to note who signs the thank you letter. It is not the same, nor does it elicit the same response from a customer, a thank you message signed by a sales team member, signed with the company name, or signed by a person in a senior position in the business. The latter will be the most effective, as the signature of an important person in the company adds more value to the letter.
20 short messages you can use as inspiration
Here are 20 thank you messages for all types of customers that you can use as inspiration the next time you want to show appreciation to your customers, whether in a letter, an email, or an invoice. Customize them as you see fit!
MESSAGE 1:
"Thank you for your support, [customer's name]. We appreciate your purchase and hope to be able to help you again very soon."
MESSAGE 2:
"Thank you for choosing [insert your company's name]. We look forward to visiting your property on [insert date] to [insert what you will do]."
MESSAGE 3:
“Thank you for choosing [insert company name]. We hope that our service and work satisfied you and made your life a little easier.”
MESSAGE 4:
"Thank you for being one of our valued customers. To show our appreciation, we offer you a coupon that you can use on your next purchase/service booking."
In the latter case, you can specify and mention their most requested service to show that you know them.
MESSAGE 5:
"On behalf of [insert your company name], we wanted to thank you for choosing us. Let us know if there is any other job we can help you with."
MESSAGE 6:
"Our team at [insert company name] has just completed [insert job description]. We wanted to thank you for your support of our [local/family] business and look forward to working with you again in the future."
MESSAGE 7:
"Thank you for supporting us once again! As a loyal customer for over [X time], we truly value your loyalty."
MESSAGE 8:
"Thank you for trusting us and booking a service for [insert date]. Our team will be in touch with you shortly."
MESSAGE 9:
"We are grateful that you have chosen us for [insert service] when we are fully aware that there are many other companies to choose from. As a first-time customer of our family business, we wanted to officially welcome you to our family. Best regards, [sign with the names of family members/the director's name]."
MESSAGE 10:
"Our team at [insert company name] has just completed [insert job description]. As a company, we are committed to always providing the best possible work, so if you have any questions, concerns, or suggestions, please let us know by completing our brief survey [add a link to the survey]. Thank you in advance, and we look forward to hearing from you again."
MESSAGE 11:
"Good morning / afternoon. I am [Your name], the owner of [company name]. You have just booked our services for [insert date]. [Employee's name], a team member, will call you shortly to confirm the details of the job. Thank you very much for your support."
MESSAGE 12:
"Good morning / afternoon. I am [Your name], the owner of [company name]. Our team has just completed [insert job description]. We wanted to thank you for your support and let you know that [insert name], sales director of [company name], will contact you tomorrow to verify your satisfaction."
MESSAGE 13:
"Good morning / afternoon. I am [Your name], the owner of [company name]. Thank you for supporting our business. We know there are many other [insert type of business] you could have chosen, but you chose us at the time and continue to choose us today. Please note that we do not take it for granted. As a thank you, a 20% discount will automatically be applied to your next purchase."
MESSAGE 14:
"Thank you for supporting [insert your company's name]. Please note that we do not overlook your loyalty. As a thank you, we have [insert something you have done to 'surprise' customers that is not part of the usual service and does not require much additional time]."
MESSAGE 15:
"Good morning / afternoon. I am [Your name], the owner of [company name]. Thank you for your purchase, [insert customer's name]. Our team really enjoyed doing the work, and we look forward to returning soon."
MESSAGE 16:
"Good morning / afternoon. I am [Your name], from [company name]. I am sending this message simply to thank you for trusting us (in the case of a service company, [insert service]. You are the reason we do what we do. Thank you for being loyal to our products/services."
MESSAGE 17:
"Hello [insert customer's name]. I am [Your name], the owner of [company name]. I just wanted to personally thank you for your recent booking/purchase. We appreciate your support. (In the case of a service company, add: [Our team will be there on [insert date and time]. In the meantime, please contact us at [insert number] if you have any questions.)"
MESSAGE 18:
"Thank you for your first booking/purchase at [insert company name]. A member of our team will call you in the coming days to confirm all job/delivery details."
MESSAGE 19:
"Hello [insert customer's name]. Our team has completed the [insert type of work] job at your property. We are committed to providing the best experience to our customers, so we would appreciate it if you could take a second to complete our brief survey by following this link: [insert a link]."
MESSAGE 20:
"While you were working, our team was doing the same. Now we have completed the [insert type of service]. Someone will call you tomorrow for follow-up. We wanted to take this opportunity to thank you for your support and look forward to helping you again."
Customizable thank you templates
Below are four thank you message templates to send via email, which you can use if you want to go beyond a short message.
- Example 1: End-of-year thank you letter for customers
The idea here is simple: thank the client for their purchase or loyalty, wish them happy holidays, and let them know that you look forward to working with them next year.
This shows appreciation for their support and makes them feel valued. Additionally, for a service company, it also keeps business ongoing by encouraging clients to start thinking about the services they will need for their home next year.
End-of-year thank you letter template:
Hello [customer's name],
I just wanted to take this opportunity to thank you for supporting our [insert business type] during this past year.
[Personalization: add a comment about a purchase or hiring the customer has made and, if appropriate, any benefits they have brought to the company]
At [insert your business name], we truly appreciate your collaboration and look forward to working with you in [insert the upcoming year].
We wish you happy holidays and hope you can enjoy them with your loved ones!
Best regards,
[Your favorite closing, company name, and contact information]
- Example 2: Appreciation thank you letters for clients
Sending thank you letters to regular company clients is important because it is easy to lose contact and trust during a client relationship. These messages remind them that they are not taken for granted and that you still want to please them.
On the other hand, sending thank you notes to new clients sets the stage for a business relationship based on gratitude and appreciation. It also encourages these same clients to make repeat purchases.
Below are two templates: one for regular clients and one for new clients.
Template to appreciate a loyal client:
Hello [customer's name],
I just wanted to take this opportunity to thank you for supporting our [insert business type] over the past [insert the number of months and years you have been supporting our business].
[Personalization: Don't forget to add some detail that makes the message more personal and identifiable with the client.]
We at [insert your company name] appreciate you and look forward to continuing to work with you.
As a thank you for your loyalty, we grant you a [insert discount] on your next [insert your most requested service to show you know them well and appreciate them].
Best regards,
Your favorite sign-off, for example, Carlos and all the team at [insert your company name]
Appreciation template for a new client:
Hello [customer's name],
Our team has just completed [insert job description] / Our team has just sent your order.
We just wanted to take this opportunity to genuinely thank you for trusting us and supporting our family business.
[Personalization: Add a comment that personalizes the message and links it to your company. For example: "As members of the [community name] region for over 25 years, we are honored every time a new customer chooses us. It's always exciting!"}
We look forward to working with you soon.
In the meantime, if you have any questions about our services/products, please contact me directly. I am always happy to help.
Best regards
Your favorite sign-off, with your name.
[Include a phone number to make it easier for them to contact you]
- Example 3: Thank you message template for a bill
You can also add thank you messages directly to your clients' bills or purchase receipts.
The bill is usually the last interaction you will have with a client before they make a new purchase, so take this opportunity to leave them with a good impression of your business.
Thank you to a customer template with a message on an invoice:
Hello [customer's name]
We greatly appreciate your purchase and support of our business! We hope you enjoy it.
[Personalization: add a personalized comment for each client. E.g., "We have applied a 15% discount as a thank you for recommending [mention the product's name"] to your friend [insert friend's name].
- Example 4: Thank you note for following a recommendation or review
Recommendations and reviews are two ways businesses gain new clients. Instead of leaving these recommendations or reviews to chance, encourage them using thank you messages.
Here's how it works:
Step 1: as soon as a client makes a purchase, send them a follow-up email using a template like this:
Thank you note template to request a review:
Subject: Thank you! Your purchase at [Your company's name] has been successful.
Hello [customer's name],
Our team has just packaged and sent the [insert product name] you obtained at [insert your company name] / Our team has just completed [insert job description].
We are committed to providing the best experience for our customers, so if you have a question, concern, or suggestion, we would love to hear it.
If you have a moment to leave a review on our website, we would appreciate your feedback. This helps potential customers make a decision and also helps us improve as a company.
Thank you,
The [insert your company name] team
Tips for writing a thank you message
Although thank you notes should be short, pleasant, and genuine, writing them may feel uncomfortable and stiff at first.
Practice writing some templates that you find suitable for your business. You can reuse them or improve them as your business grows and evolves. And remember, you don't have to send them to all customers!
Here are some tips for writing thank you notes and deciding who to send them to.
- An excellent thank you message template start:
- Start by saying thank you. Make it very clear from the start that this is a thank you note and nothing else. Not an invoice with a "thank you" at the end, or a disguised sales pitch as a thank you. Just a genuine thank you note.
- Personalize it. Whatever you do, don't just write "Thank you for your purchase" and close the message. That's an empty gesture. Always include the customer's name and a specific detail or anecdote about their experience with them. You could even match the thank you note with their birthday to make it extra special. Regardless of how you personalize your note, remember that customer service and these small personal touches are what truly set you apart from the competition.
- Make it meaningful. You are not just running a small business. You are creating jobs, providing essential services, and building your community. Take a line from your thank you note to tell your customers what their business means to you and make it clear that they make it possible.
- Stay professional. While you want to appear friendly and welcoming, you also want to remain professional. Always check for grammatical errors and sign off with your wishes to help at a next opportunity, your name, title, and business name.
- Send thank you notes to specific groups or segments of customers. For example:
- All customers who have been billed in the last six months
- Satisfied customers who have made repeat purchases
- Customers who recommended your products or services or left an online review
- First-time or loyal customers
- Customers who have booked high-value specific services, such as packages or special services
- Valuable customers on special dates, such as their birthday, customer anniversary, or holidays (Christmas, New Year, etc.)
To simplify the task, use a CRM to track and obtain this type of customer details. For example, you can sort customers by the last job booked, the number of visits or services used. Or add custom fields, such as birthdays, referrals given, or even their favourite sports team.
The best ways to send a thank you message
When sending these thank you notes, you have many options: handwritten, email, as a note added to an invoice, a text message, or even postcards.
Handwritten letters and notes are a real pleasure if you have time. They require more attention and effort than sending a quick email or text message. Customers also feel more valued and appreciated, which greatly contributes to building loyalty.
But sending handwritten notes is not always possible. You may not always have the time, and often it is more efficient to send an email, add a note to an invoice, use email, and even postal marketing (yes, postcards do not have to be handwritten).
Don't be fooled: these latter methods can still be completely customized and remain highly effective in making customers feel special.
How to automate thank you messages with the right software?
If you choose to send your thank you notes online, consider sending follow-up messages using taclia to improve your entire customer service experience.
By using a platform like taclia, you will have all the information about all the services or customers at your disposal. This makes it easier to send thank you messages and reduces the risk of forgetting details.
And because it is done directly through the taclia app, you won't have to worry about re-entering customer information, sending it to the wrong person, or letting a valuable client slip away.
Communicate with your customers easily and quickly
The taclia service software will provide you with the necessary tools to enhance and automate thank you messages.
taclia is an example of the different CRM and ERP management software available on the market.
Our software allows you to manage your invoices and budgets thoroughly, as well as control services, and communicate with your employees, clients, and vendors of your company in a straightforward way. This software allows you to customize the system to the needs of your company and keep your clients, providers, and employees connected in one place.
Thanks to the direct messaging option in taclia, you can communicate with your customers easily and quickly. This way, it will be easier to send messages or thank you notes to your customers, as well as to save not only these communications but also important dates, photos, files, and more. Also, when you send a message to your customers, they will receive an automatic notification right away.
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