6 free tools to improve your social media presence
Not only do we compete in real life, but we also do it through social media! Countless businesses decide to create content on platforms like Instagram, Facebook, Twitter, or TikTok. The reason: to boost their business and make more people see their products and services.
Starting to share posts on social media is more complex than it seems! Not only do you have to showcase your brand, you also have to get people to engage with your posts. So, to make this process a bit easier, we'll give you tips and 6 free tools that will help you grow in the online world.
You'll become an expert and reach potential clients more easily!
Before introducing you to the tools, keep in mind that:
- You won't always achieve great results with your videos or posts, but consistency is key to improving and reaching your goals. Don't stop trying, innovate, take risks, always staying true to your brand values. If a video has few views and no comments, it's okay! The important thing is that you'll realize, as you post, what catches people's attention the most. This way you'll know how to gain an audience.
- Learn from others. Open your mind and be inspired by other accounts. To know how to create content that appeals to your audience, you must study the audience, market trends, what you can offer differently, etc.
1. Google Trends
This Google tool shows you what people are searching for in real time. It will be your great ally to know which keywords are most popular, what the current trends are, and to compare them to other concepts…
For example, if you have a massage centre and you enter the word "massage," you can see which regions in our country are talking more about it or related topics. If "Prenatal Massage" appears as a topic, you can make an Instagram post giving tips - it will surely capture the interest of many more people!
After posting, you'll be able to see in more detail if you hit the mark with the topic and how to relate it to selling your product or service.
2. Pexels
Pexels is a copyright-free image bank. Search for all the photos and videos you want and use them to add to any type of publication. You won't waste too much time searching for what you need. Simply enter the image concept, and Pexels will provide possible options that fit your profile.
But beware! It's complementary, we advise you to photograph your products and services, the workspace, your store, or any other element that characterizes you. It will be more authentic and relatable for the people who see you!
3. Linktree
It's important to add links to your social media accounts so that any user who accesses your profile can go to your website, know the location of your site, find out a phone number, email…
On platforms like Instagram, you can add up to 4 links in your bio, but on TikTok, for example, you can't highlight so much information. With Linktree, you can create a personalized link that connects multiple links at once so you can add everything you want.
4. Pixlr
Pixlr is an online photo editor, similar to Canva, where you can create animations, remove backgrounds from images, add filters, and other effects.
5. Meta Business Suite
When you use social media to promote your business, it's essential to register as a business account. There are many advantages: you can analyze visits to your profile, know what is generating interest, and have access to data about the performance of your activities.
If you want to manage Instagram and Facebook posts from one place, try Meta Business Suite, a tool that manages your accounts, notifies you about the type of content your audience likes the most, allows you to promote your brand, and more.
6. Loom
Loom is a website that allows you to record videos through your webcam. This way, you can show your screen while appearing next to it. It's a good way to quickly make videos showing your products on your website.
And lastly, to remember what to post and when to do it, you can use taclia, a tool that helps you manage your business quickly and easily. You can use the Internal Tasks feature to note all the tasks you have to do every day. Learn more here.
We leave you our social networks for you to be inspired:
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