Tips for digitizing your company

Business digitalization is more than a trend; It is a necessity in today's world. The pandemic accelerated this process, clearly showing the multiple benefits it brings, both at a business, professional and personal level. If you haven't started the digital transformation of your company, this is the right time to do it.

Training for employees, task automation, implementation of CRM software and selection of the best communication channels are some of the key strategies that will help you digitize your company. In this article, we'll explore these ideas and guide you through the process.

In addition, Spain offers financial aid, known as Digital Kit, to facilitate the digital transition of companies. We will explain to you how you can benefit from this help and how to request it to make the investment more accessible.

I invite you to try it free for 10 days if you want to digitize your company with taclia, once you do, you won't go back to old programs, spreadsheets or pen and paper.

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What does it mean to digitize your company

Digitizing your company involves incorporate digital tools to improve the efficiency of your operations. These tools make it possible to provide better customer service, Increase sales and, ultimately, improve business benefits.

A recent and popular example of digitalization is the implementation of task management software and services, which allows you to manage all aspects of your business from a single platform. This type of tool has become essential, especially after the pandemic.

This is the case of taclia, management software that basically manages to digitize all aspects of your business, from administrative procedures to customers, delivery notes, invoices, time tracking, etc. In addition, everything from one App on the mobile or computer, for Android and iOS.

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Importance of digitizing your company

The pandemic has transformed both consumer habits and ways of working, making digitalization more necessary than ever. Although it may seem like a complex process, digitalization makes it easier for employees to work and improves business organization. In addition, it saves time that can be invested in new lines of business or improve existing products or services.

Companies that are reluctant to digitize face an uncertain future, since digitalization is not only a competitive advantage, but a necessity to survive in today's market.

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How to digitize your company

Digitizing a company is a gradual process that requires careful planning and execution. Here are some key steps to achieve a successful digital transformation:

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1. Analyze your consumers

Before taking any action, it's important that you know your audience. Understanding your customers, their needs, motivations and concerns is essential to effectively offer them products or services.

Start by analyzing your target audience: know their age, interests and behaviors. Create customer profiles that represent your audience and use this information to adapt your marketing and sales strategies.

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2. Choose the right channels

Once you know your audience, it's important select communication channels more effective. Not all channels are suitable for all audiences, so it's essential to invest in those that actually reach your consumers.

For example, if your target audience is active on Instagram, consider creating a business account on Instagram that stands out for its content and strategy.

We invite you to listen to the podcast of “Negocios en Acción” by taclia where Coral, CEO of Coral's Barbershop; explains why is the use of networks and personal branding so important.

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3. Design a digital marketing strategy

Digital marketing is essential in the current era, since allows you to reach a wide audience efficiently. It includes activities such as creating a website, email marketing campaigns and managing social networks.

A well-designed website is an essential showcase for your company, allowing your potential customers to know your products and services.

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4. Train your employees and incorporate digital professionals

Continuous training is key to successful digitalization. Make sure your employees are well prepared to use the new digital tools and consider bringing in professionals specialized in digital technology to guide the process.

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5. Implement CRM software

A CRM (Customer Relationship Management) software centralize all the relevant information about your customers, allowing you to improve customer service and develop more accurate sales strategies. An efficient CRM can significantly increase sales by providing clear and easy-to-interpret data about the behavior of your customers.

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6. Automate tasks

Task automation is an essential component of digitalization. Implement management software that automates routine processes, such as creating invoices and budgets, can save valuable time. For example, accounting management software can automatically generate documents and send invoices directly to customers.

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7. Implement management software

To take the digitalization of your company to the next level, consider implementing a task and service management software. Tools such as taclia allow you to manage your entire business from a single place, accessible from any device. From managing tasks and clients to the stock control and invoicing, taclia is a complete solution that adapts to the specific needs of any type of business.

Save time and money with taclia and facilitates the daily management of your business.