Employee engagement: What it is, importance and strategies to enhance it
What is employee engagement and why is it key in companies
Employee engagement, or employee commitment, is the degree of emotional connection, motivation and involvement that a worker has with their company.
A committed employee not only fulfills their responsibilities, but also feels like a fundamental part of the organization and actively works for its growth.
Unlike the simple job satisfaction, engagement with the company implies an emotional and professional link with the company's values and objectives.
📌 EXAMPLE: A satisfied employee may be happy with their salary, but a committed employee will go the extra mile to make the company successful.
Key facts about employee engagement:
- Companies with high engagement have a 81% less absenteeism Aand a 23% more profitability.
- 85% of employees worldwide are not committed to their company.
More information: How to reduce work absenteeism in companies.
Benefits of employee engagement
Employee engagement impacts all areas of the company, from productivity to talent retention.
- Higher productivity: Committed employees work more efficiently and bring innovative ideas.
- Lower employee turnover: It reduces talent drain and hiring costs.
- Better work environment: It promotes a positive company culture.
- Increased customer satisfaction: A motivated team offers better service.
- Higher profitability: Companies with committed employees generate more benefits.
📌 EXAMPLE: Google is a clear example of a company that promotes employee engagement with policies of flexibility and professional development.
More information: Highest rated work benefits by employees.
Factors affecting employee engagement
Employee engagement depends on multiple internal and external factors.
Internal factors:
- Business culture: A company with strong values inspires commitment.
- Growth opportunities: Internal training and promotion increase engagement.
- Inspirational leadership: A good leader motivates his team.
- Work flexibility: Conciliation and teleworking improve motivation.
External factors:
- Wage conditions: A fair wage and additional benefits influence motivation.
- Work environment: A comfortable and safe work space encourages satisfaction.
- Recognition and feedback: Employees value that their efforts are recognized.
More information: How to manage employees in the home office.
How to measure employee engagement in the company
To improve employee engagement, you first need to measure it properly.
Methods for evaluating employee engagement:
- Job satisfaction surveys: They can be done on a regular basis to get the opinion of employees.
- Rate of turnover and absenteeism: A high percentage of waivers or absences indicates low commitment.
- Performance evaluations: Poor performance may reflect a lack of motivation.
- One-to-one meetings: Individual conversations to learn about concerns and needs.
EXAMPLE of a question in a survey:
❓ Do you feel valued in your work?
✅ Yes, always.
🔸 Sometimes.
❌ No, never.
Strategies to improve employee engagement
Implementing effective strategies can make a difference in employee motivation and commitment.
1. Encourage positive leadership
A good leader inspires confidence and motivates his team. Open communication and recognition of work are essential to strengthen commitment.
📌 EXAMPLE: Companies like Microsoft have implemented leadership models based on empathy and direct communication.
2. Create professional development opportunities
Employees value the possibility of growing within the company through training and internal promotion.
📌 EXAMPLE: Google offers ongoing training programmes for its employees.
3. Implement incentive and benefit programmes
Work benefits such as flexible hours, teleworking or health insurance increase motivation and engagement.
📌 EXAMPLE: Companies like Netflix allow their employees to manage their own vacation days.
4. Improve internal communication
Creating open communication channels helps keep employees informed and committed to company values.
📌 EXAMPLE: Companies like HubSpot use digital tools to facilitate communication between remote teams.
Conclusion
Employee engagement not only does it improve productivity and the work environment, but it also increases company profitability and customer satisfaction.
If you are looking to optimize the management of your team and improve the commitment of your employees, try taclia, the leading software for time control and human resources management.
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