The best Black Friday strategies without discounts

Black Friday It's a golden opportunity for companies to increase their sales and build customer loyalty, but it's not always necessary to rely on big discounts to stand out on this date. Las customer loyalty strategies, the added value And the user experience can be effective tactics for attracting customers, increasing sales and improving profitability without compromising margins. This article explores best practices for achieving this and provides examples specific to the service sector.

We invite you to learn more ways to build loyalty and thank your customers.

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Customizing the customer experience

Why it works: Personalization allows the customer to perceive that the company understands their individual needs, thus increasing the value of the product or service. During Black Friday, where consumers are often flooded with offers, an experience adapted to their preferences can make the difference that makes a company stand out.

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Tactics to apply:

• Offer a free initial consultation or customizing the purchase makes it possible to adapt to what the customer needs, adding value without lowering the price.
• Implement a preference system in which customers specify their needs and expectations, and then adapt the product or service to them.

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Creating value-added packages

Why it works: Value-added packages make it possible to offer a set of complementary products or services, making the customer feel that they are getting more for their money. This increases the perceived value without the need to apply discounts.

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Tactics to apply:

• Create an exclusive Black Friday package that includes additional products or services. For example, an electronics store might offer a package that includes advice on installing the devices.
• Design packages that include future benefits, such as extended warranties or access to additional services, thus encouraging purchase and improving retention.

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Optimizing the user experience

Why it works: An optimal user experience helps differentiate the brand and facilitates the buying process, something that consumers value, especially in times of high demand. Improving the customer experience without the need for discounts can be a powerful strategy for increasing loyalty.

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Tactics to apply:

• Implement an exclusive or priority service line for Black Friday customers, ensuring an agile and satisfactory purchase process.
• Offer a system of personalized and fast attention, which can respond to inquiries and resolve problems effectively, ensuring a frictionless experience. In addition, it is good for both products and services.

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Creating educational and valuable content

Why it works: Educational content can attract and retain customers, positioning the company as a benchmark in its sector. During Black Friday, valuable content provides a competitive advantage by showing the usefulness of products or services without relying on discounts.

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Tactics to apply:

• To offer free webinars or tutorials that teach customers how to get the most out of their products or services.
• Create downloadable guides or case studies that provide valuable information and reinforce the perception of value.

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Loyalty Incentives and Referral Programs

Why it works: Loyalty programs and referrals allow you to retain current customers and attract new customers in an organic way. For Black Friday, loyalty incentives are a great alternative to discounts and can maintain long-term interest.

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Tactics to apply:

• Implement a points or rewards program exclusive to Black Friday, in which customers accumulate additional points or benefits for future purchases.
• To offer referral bonuses during Black Friday, encouraging customers to recommend the company to their contacts.

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Specific examples for the service sector

The service sector, although not traditionally associated with large Black Friday promotions, can apply these strategies to attract and retain customers without relying on direct discounts. Here are some specific examples:

1. Personalization in professional services

A gym can offer a free wellness consultation for new members who sign up during Black Friday, adapting the training plan to their needs.

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2. Value-added packages in services

A beauty center can offer an extension of time in its services, thus achieving an added value that it did not have before.

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3. Educational content for the service sector

A lawyer or legal advisor can offer a free webinar on topics of interest to new clients who register for Black Friday, such as “Legal Aspects to Consider for 2024", providing value without discounts.

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4. Loyalty programs and service recommendation

Wellness centers, beauty centers or gyms may offer additional benefits to those who recommend the service to new customers.

For example, extending the duration of a facial care treatment or offering free classes at gyms.

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Conclusion

Black Friday is a great opportunity to attract and retain customers without relying on discounts, and these strategies can be applied to both product and service businesses.

From personalization to loyalty programs, every tactic focuses on delivering value and building long-term relationships with customers.

This makes it possible to take advantage of the Black Friday season without compromising profitability, maximizing the brand's potential to stand out and grow.