How to create a business account on Instagram and stand out in the market

Introduction

Instagram is a powerful tool for companies looking to increase their visibility, engage with their audience and boost their sales.

With more than 200 million business profiles and millions of active users, this platform has become an essential channel for businesses of any size.

In this article, we show you how to create and manage a business account on Instagram step by step, along with key strategies to stand out from the competition.

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Why Instagram is essential for your business

Instagram not only helps you promote your products or services, but it also improves interaction with your audience and reinforces your brand image.

Some reasons why you should consider it:

• More than half of users discover new products on Instagram.
• A large part of users interact with products after discovering them.
• Business profiles have access to advanced tools such as statistics and insights to optimize their strategies.

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How to create a business account on Instagram: Step by step

1. Open the Instagram application and go to “Settings”.
2. Go to “Account” and select “Switch to professional account”.
3. Choose the category that best describes your business and select “Company”.
4. Fill in contact details such as email and phone number.
5. Optional: Connect your Instagram account to your Facebook page for access to more business features.
6. Ready! You already have your business account created.

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ADVICE: The difference between a personal and a business profile is access to statistics, promotion tools and more advanced interaction options.

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Keys to being successful on Instagram

1. Create a clear communication plan

A well-defined plan is essential to guide your Instagram efforts. It includes:

• SMART Objectives: Be specific, measurable, attainable, relevant and temporary in your goals.
• Buyer person: Define your ideal customer and adapt your content to their interests.
• Benchmarking: Analyze your competition to identify good practices and opportunities for improvement.
• Editorial line: Establish a consistent visual style and tone of communication.

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2. Publish quality content regularly

To capture the attention of your audience, make sure your content is:

• Visually appealing: Use high-quality images and videos.
• ranged: Combine posts, stories and reels.
• Scheduled: Post at times when your audience is most active.

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3. Take advantage of interaction tools

Generate engagement using:

• Polls in stories.
• Question boxes.
• Countdown counters for events or launches.

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Not only does this increase your visibility, but it also strengthens the bond with your followers.

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4. Collaborate with influencers

Influencers can help you reach a wider and more relevant audience.

Choose those that align with your brand values and whose audiences match your buyer persona.

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5. Automate your posts

Tools like Creator Studio they allow you to schedule publications and analyze results without having to be connected all day long.

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How taclia Can Boost Your Instagram Strategy

Instagram is a powerful tool, but managing an effective strategy requires time and organization. Here's where taclia can make a difference:

1. Task Management: Plan posts and assign responsibilities to your team from a single platform.
2. Time savings: It automates processes such as sending information or coordinating team actions.

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Learn more about the features of taclia to improve your business management.

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Conclusion

Instagram is an essential platform for any business that wants to grow in the digital world.

From creating compelling content to implementing advanced marketing strategies, the possibilities are endless.

With tools like taclia, you can organize and optimize your efforts to ensure that your time on Instagram is efficient and productive.

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Create your business account on Instagram and manage your strategies with taclia. Try taclia for free and take your business to the next level.