How to get positive reviews for your business

Before buying a product or hiring a service, many clients browse the internet to read the reviews posted by other consumers. For this reason, small and medium enterprises (SMEs) put their reputation at stake by being exposed to the comments written by internet users.

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Why is it important to have positive reviews on the internet?

Many users, in addition to comparing prices, compare opinions through the internet. They not only care about the product or service offered, but also want to know about the company that will provide their needs.

The previous ratings from other customers influence the behaviour of those users who are about to hire your services. Previous consumers may have provided enough information to influence your potential client's decision. Therefore, the mission of your business is to inspire trust among other users.

Consumers not only look at the reviews, but also pay attention to the number, the total number of collected comments. Therefore, the more positive reviews your company manages to have, the more reliability it will provide to your future clients.

Furthermore, it is important to highlight that positive comments left on Google will favour the visibility of your business and improve your company's SEO positioning. In other words, Google itself will position you in the first searches related to your business to make your appearance on the web easier.

Don't forget to highlight all those positive reviews on your website or social media for those users who visit your profile directly.

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Tips you can follow to get positive reviews

• Encourage your clients to write a review.

Ask your client how they rate your service or product over time. Once you're sure the consumer has tried what you offered, ask them if it met their expectations.

You can send them a satisfaction survey or a personalized message inviting them to give their opinion about your business and write a review. Here's an example:

“Hello [customer name],

Thank you for trying our product!

Your opinion is very important to us, so we would love to know what you think. Leave us a comment on the following [link] and help us keep improving. We appreciate your time and hope to see you again soon.

[Company name]"

As a result of these messages, their opinions will help improve your business and have a positive impact on your relationships with future clients. Previous customers may identify a weakness in your company that has gone unnoticed.

If you address this weakness, your business will improve. If your business improves, positive reviews will increase.

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• Have your loyal customers write good reviews.

The most loyal customers are the ones who know your business the best. They can recommend your services to others, so it's essential to know their opinion in order to continue growing with them and be their preference.

Contact your loyal customers to write a review and offer them a discount on their next purchases as a thank you. An example of a message could be:

“Hello [customer name],

We thank you for sticking by our side. We would love to hear about your experience because it's thanks to you that we are still standing.

We offer you this discount code: XXXXXXXXX on your next purchase to show our appreciation for your loyalty.

Share your opinion with us at the following [link]. Remember that this wouldn't have been possible without you. See you soon,

[Company name]"

This way, your customers will see that their opinion is truly important, and they will likely be happy to share their experience. Showing them appreciation will also encourage them to take a couple of minutes to write a review.

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How to respond to a negative review from your customer?

Negative reviews are more common than we think. At taclia, we believe that these types of reviews can help you grow, as they are also part of the learning process for a business. It could be a good opportunity to change your ways and pursue new projects.

Take these reviews as something positive to refine small mistakes. Just as customers need you to meet their needs, you need them to improve the quality of your services.

As a business, you should know that internet reviews are recorded forever. A bad review can directly harm your company, which is why we want you to learn how to deal with it:

• Keep in mind that users value companies that are transparent and show their true selves, so we advise you to be yourself throughout the process. Be open to those comments that are difficult for you to respond to, as they may be an advantage in the long run.

• Always respond politely to dissatisfied customers and delicately address their issue. Make it clear that you regret not being able to satisfy them and that you will do whatever it takes to help them.

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CRM tool for your business

As we have seen, it is essential to take care of your customers both physically and virtually. At taclia, we want to help you digitize your business because we know that you need to be there for the customer from the first contact.

Taclia's Customer Management functionality perfectly adapts to your business by collecting all the data of your customers so that you can identify them instantly. You will know when you attended to each customer, what they acquired, all their contact information, and any relevant information for you. You will save valuable time that you can invest in further improving your business.

With taclia, you can have all your documents in one place and contact your customers directly. Try it now for free to organize a real-time list of all your contacts.